Positive Media Representation

We craft, commend and curate positive media that exposes toxic behaviours while providing uplifting portrayals of girls and womxn. We challenge stereotypes: dismantling harmful perceptions through media campaigns.

Curating Empowering Products

We celebrate products that showcase multi-dimensional characters and champion diverse body types, backgrounds, ethnicities and interests. We ensure that the marketing and messaging around these products celebrate individuality and self-acceptance.

Collaboration 

We collaborate with psychologists, positive influencers, educators, mental-health experts and corporate leaders who embody healthy values and messages of self-love. Our collaborations work to integrate strong self-esteem, mental health, and healthy relationship dynamics into the lives of girls. 

Building Community 

We launch social media campaigns promoting positive engagement, share motivational stories and build a support network for girls. We equip girls with skills to tackle negativity and provide safe spaces for them to connect and support each other, fostering community and sisterhood.

*** We listen to our community, actively seeking feedback and recommendations to make adjustments as needed. Flexibility and responsiveness are crucial in creating a culture that truly meets the needs of the individuals involved.

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Daily screen time for tweens (aged 8-12) averaged 5.5 hours per day in 2021, a 17% increase from 2019.

(Common Sense Media, 2022)

Nearly all children have Internet access (84%), often high-speed, and one-third have access in their own bedroom.

(Pediatrics, 2013)

Percentage of Children With Their Own Social Media Profile in the UK (by Age)

45% of parents are concerned their child has a secret social media account without permission.

(Tech News World, 2022)

1 in 6 parents were found to be using no parental controls and only 1 in 3 parents say their child has been taught in school about safe use of social media apps.

(University of Michigan, 2021)

Percentage of Preteens (Aged 9-12) Using Social Media Sites

(Percentages based on data from MMGuardian, 2020 & Pew Research Centre, 2022)

What We Do: We challenge stereotypes and promote positive images of girls and women in media.

How We Do It: Using interactive media, expert collaborations, and inclusive products, we advocate for diversity and self-acceptance.

Why We Do It: To build empowering communities where girls can confront negativity, feel supported, and foster self-esteem and mental wellness.